CASE STUDY · 2024

Art School Goes Bold.

Olympus Art Institute needed a unified visual system across all channels. We created dark, bold, artistic direction that elevated their brand across Instagram, email, and event materials.

THE WORK

One visual language. Multiple channels.

Olympus Art Institute runs the Ascension tattoo seminar series, attracting students and professionals from across the country. Their brand needed to be as bold as their content. We built a complete creative direction: dark, moody aesthetic with strong typography. Raw. Artistic. Uncompromising.

We delivered everything from Instagram feed strategy to email marketing design to video thumbnails for YouTube. Every piece reinforced the same visual identity. Event promotions felt coherent with weekly content. Seminar announcements felt intentional. The result was a brand that felt like a real institution, not just a class listing.

THE APPROACH
Tattoo culture is about precision and intention. Design should be the same.

We didn't try to soften Olympus or make them "accessible." We amplified their edge. Dark color palette, heavy typography, stark imagery. Instagram posts that stopped you mid-scroll. Emails that looked nothing like generic newsletters. Video thumbnails that commanded attention. Consistent across all platforms, but never boring.

Creative Direction
Social Media
Email Marketing
Event Promotion
Video Thumbnails

Ready to stand out?

We design brands that command attention across every channel.

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Creative Direction: Noah Martinez · Advoid