Service 02
Brand Identity.
Full brand systems for startups building identity from the ground up. Logo, color, type, guidelines — built to hold up everywhere.
Simple Logo
Quick Start
$500
One-time investment
5–7 business days
- Primary logo design
- 1 lockup variation
- Basic color palette
- Source files (AI, SVG, PNG)
- 1 round of revisions
Foundation Mark
Starter
$1,500
One-time investment
2–3 weeks
- Primary logo + 2 lockup variations
- Color palette (primary + accent)
- Typography system (2 typefaces)
- One-page brand guide (PDF)
- All source files (AI, SVG, PNG, PDF)
- 2 rounds of revisions
Full Build
Brand World
Complete System
Custom
From $3,500
4–6 weeks
- Everything in Foundation Mark
- Brand strategy + positioning document
- Extended logo system (icon, wordmark, sub-marks)
- Full brand guidelines (15–20 page PDF)
- Brand voice + tone framework
- Social media template set (3 formats)
- Business card + email signature design
- 3 rounds of revisions
Not included: Custom quotes are scoped to your brand's specific complexity and rollout needs.
Brand Refresh
Evolution
Custom
From $1,000
1–2 weeks
- Audit of existing brand assets
- Refined logo (evolution, not rebuild)
- Updated color + type direction
- Updated brand one-pager
- Revised source files
Not included: Perfect for established brands refining their look for a new chapter.
Who It's For
Built for brands at a turning point.
Startups going to market
Preparing for pitch meetings, product launches, or funding rounds. You need an identity that commands attention from day one.
Brands ready to evolve
Established businesses pivoting, expanding, or refreshing. Your current look doesn't match where you're headed.
Add Strategy to Your Project
Not sure about your brand positioning yet? Add a strategy session to clarify your positioning, values, and voice before creative work begins.
$250
One-time investment
Credited
Toward any package within 30 days
Not sure where to start?
Book a free 20-minute discovery call to talk through your brand goals and scope.