Boondocks Food & Fun needed a complete rebrand to appeal to adults without alienating families. We repositioned their visual identity, social strategy, and grand re-opening campaign.
Boondocks had been positioned as purely family entertainment. But their real clientele was broader — adults who wanted a place to unwind, grab great food, and have fun without kids in tow. Yet nothing in their marketing reflected that. We shifted their visual identity, updated their social strategy, and launched a grand re-opening campaign that communicated the new direction.
The rebrand wasn't about changing who they are. It was about communicating the full scope of who they serve. Graphics became more sophisticated. Content shifted to highlight their food program and adult events. Social messaging emphasized relaxation, community, and quality. The result: a venue that felt welcoming to everyone while clearly positioning itself as a must-visit adult destination too.
We kept the name. We kept the location. We kept the core business. What we changed was the narrative. Through graphic design, social content strategy, and campaign messaging, we told a more complete story about what Boondocks actually is. The rebrand was less about visual overhaul and more about honest communication with a new audience — while keeping the families that built them.
We help established businesses tell new stories and reach new audiences.
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