CASE STUDY · 2026

We Rebuilt How They Sell History.

Ancient Archives was sitting on a goldmine of inventory. Their old site and manual workflow were the bottleneck.

BEFORE & AFTER

Same store. Completely different experience.

BEFORE
Ancient Archives old homepage - Turbo Portland theme
AFTER
Ancient Archives redesigned homepage
Homepage
BEFORE
Ancient Archives old collection page - Turbo Portland theme
AFTER
Ancient Archives redesigned collection page
Collection Page
BEFORE
Ancient Archives old product page - Turbo Portland theme
AFTER
Ancient Archives redesigned product detail
Product Detail
THE PROBLEM

Their site was costing them sales every single day.

Ancient Archives sits on one of the most unique collections in Salt Lake City. Fossils, minerals, artifacts. Every piece is one-of-one. But their site looked like it was built in 2016. Product photography was buried. Navigation was confusing. And the owner could only list new inventory from a desktop. So new arrivals sat in a backlog for weeks. Every day something wasn't listed was a day it couldn't sell.

CLIENT
Ancient Archives Museum & Store
SERVICES
Redesign · Shopify · Custom App
TIMELINE
6 Weeks
ROLE
Creative Direction + Development
THE APPROACH
Don't just redesign the website. Redesign the workflow.

We treated this as one connected problem. The site needed to look and feel like the store. Dark, textured, museum-quality. But a pretty site with the same broken listing process would just be a pretty site with empty shelves. So we bundled the redesign, the Shopify migration, and a custom upload tool into one build.

THE BUILD

Three systems. One delivery.

01

Brand-Aligned Redesign

Dark palette. Museum-grade layout. Typography that matches the weight of what they sell. We rebuilt the visual identity from the ground up so the site feels like walking into the store.

02

Shopify Migration

Off the legacy platform. Onto Shopify. Clean product architecture, proper collections, fast checkout. Built for a retail business that moves real inventory.

03

Phone-to-Shopify Upload App

The game changer. A custom mobile-first web app that lets the owner photograph a new arrival, fill three fields, and publish it as a live Shopify listing. No desktop. No backlog. Minutes, not days.

THE DIFFERENTIATOR

Inventory moves at the speed of a photograph.

New Listing
01
Photograph the item
02
Fill three fields
03
Tap publish
04
Live on Shopify
Web Design
Shopify Development
Custom Web App
Product Listing
Marketing Retainer
"

"Advoid gave my company a whole new modern vibe that suites our business perfectly. They made everything seamless and easy. Worth every dollar spent."

— Michael Badillo, Ancient Archives

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Creative Direction: Noah Martinez · Advoid